Needless to say, no girl I ever met accepted these labels as currency, but it was a good trick for establishing brand loyalty at an early age.Īnd we held out hope that on the day a girl finally agreed to the scheme, we’d be holding the label from a tall one. Long before we could drink, we hunted bottles to soak off labels to see what kind of sex we could have if any girl would have us.
What happened at five dots boggled the mind! One dot meant you could go to first base with a girl, and so on up to five dots. In the mid-’60s, the Olympia and Rainier bottle labels had mysterious dots or marks on the back-probably printer’s marks of some kind-but when I was in junior high, these were alleged to be tickets for sex. If we survived an atomic attack, we could have fallen back on selling warm beer to a radioactive public. In the ’60s Cold War era, when we kids feared being nuked by the Russians, my mother told us that we would have to use my father’s basement darkroom as a bomb shelter. Rainier was my father’s backup beer his first choice was Tacoma’s Heidelberg. In Seattle, beer and baseball were literally one and the same long before Bill the Beerman rocked the Kingdome. That’s where my father “watched” most of the games. Rainiers were on the field-and available for consumption under the grandstand. Emil Sick owned Rainier brewery and the team named after his beer. We lived a couple of blocks from the old Sicks’ Stadium. In the beer culture of our home, my father set the tone. The brewery also produced Rainier Ale, which resulted in hellacious hangovers and was nicknamed “Green Death.” Green was the color of the container, and of your face the next morning. Cute, but confusing to beer fans who just wanted a plain old Rainier. In the ’60s, it introduced three kinds: Light-Light, Light and Not-So-Light. Rainier also tried producing beers in varieties and shades long before it was cool.
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Its TV ad campaign featuring an elusive herd of wild Rainiers caught on with the public (one is in captivity at the Museum of History & Industry). Rainier Beer probably made a bigger cultural mark.
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You owe yourself an Oly.” The PC police said it was sexist, but I defended the brewery’s right to exploit young men’s sexual frustration, and won. In the early ’70s, I was nearly impeached as editor of the college newspaper at Evergreen for accepting an Olympia beer ad that read: “Your Playboy arrived. Olympia’s slogan was “It’s the Water,” but say “Olympia” today and most people think of a political swamp. They weren’t microbrews they were what you might call baseline beers that supported tavern culture. If you list local icons of the last half-century, you’d have to include beers like Olympia and Rainier (“Vitamin R”). Washington hops, grains, a beer-friendly climate and thirsty baby boomers made this a perfect place for what “ales” us.Īfter Prohibition, ordinary local beers, mostly lagers, had resurged and become part of everyday life. In the 1980s, consciousness about local foods was blossoming, the state’s wine industry had burst onto the national scene, and local beer makers were making a comeback with microbrews.
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But often you’d see a sleek old cruiser on Puget Sound and some boat buff would say that it was likely built as a rumrunner to zip around the Sound’s dark channels. I grew up in Mount Baker and heard stories of Prohibition, though I don’t think I ever received any secret messages via KOMO’s kid-show host Captain Puget. They communicated via secret messages embedded in the scripts of a radio program for children broadcast from a home in the Mount Baker neighborhood. One prominent bootlegger, featured in the new Ken Burns documentary Prohibition, which airs this month on KCTS, was a Seattle police officer, Roy Olmstead, whose side business was managing a gang of booze smugglers. Washington was a major supplier of hops for beer and grapes for wine long before Prohibition, and during it, we avidly smuggled booze from Canada.
Drinking locally is a long-held tradition, though it has gone in and out of vogue.
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